I’m putting together a list of resources in case anyone ever needs it.
- Learn straight from the horse’s mouth with https://developers.google.com/search/docs/fundamentals/seo-starter-guide
- Go through a quick and easy video course with https://ahrefs.com/academy/seo-training-course
If you really want to take things to the next level:
- Pick 3 websites that are direct SEO competitors to each other
- Find what are potentially their top money keywords
- Learn about the buyer’s journey for their businesses
- Keep an eye on new pages that spawn or what pages are frequently maintained
- Go back in their web archives and check out their product developments
As for tools, you’ll want to be familiar with Google Search Console and Google Analytics. Also, the industry gold standard SEO toolkits, Ahrefs and/or Semrush with Screaming Frog to start.
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